— Eat With Your Third-Eye

LILO Desserts

Lilo Desserts is a brand with a mission to improve the food system by promoting sustainable practices and reducing food waste. In New Zealand, a focus on perfection for export has resulted in a significant amount of fruit going to waste. Lilo aims to address this problem by turning fruit waste into a portfolio of supercharged, supernatural snacks for global delight — a ‘revalued’ system. They prioritize sustainability and social responsibility by reducing stress for growers, improving business bottom lines, and caring for the planet by reducing waste and resource strain.

LILO Desserts

To help Lilo activate their cause, Memory® was brought on board to provide category-leading brand, product, packaging, and communication design. By creating a design system that reflects Lilo’s values and mission, Memory® successfully built an iconic brand that stands out in the category while kick-starting a conversation around the food waste problem in New Zealand. The design language is inspired by the unconventional, including ‘ugly,’ ‘glitch,’ and ‘forgotten’ aesthetics, as well as a hint of the esoteric 70s band posters. This approach challenges traditional tropes of fast-moving consumer goods (FMCG), resulting in a fun and informal brand that invites and inspires consumers to join the movement towards a better food system.

By choosing Lilo, consumers can experience the mind-altering nourishment that comes from nature’s gifts and join the movement towards a better, more sustainable future. With Memory®’s help, Lilo has successfully combined science, technology (FruitTech-zing!), and partnership to turn imperfect fruit into delicious snacks, while also reducing waste and resource strain on the planet. Lilo’s commitment to sustainability and social responsibility reflects Memory®’s expertise in brand strategy, product design, and development.

LiloDesserts.com