— LILO Product Design Process

— LILO Product Design Process

Lilo’s Product Development Journey

Lilo Desserts is more than just a snack company – it is a brand that aims to address New Zealand’s food waste problem by producing nutritious snacks using surplus fruit. The founding team saw an opportunity to create a product that combined healthy snacking with sustainability, and thus, Lilo Desserts was born.

Lilo’s Product Development Journey

Lilo Desserts is more than just a snack company – it is a brand that aims to address New Zealand’s food waste problem by producing nutritious snacks using surplus fruit. The founding team saw an opportunity to create a product that combined healthy snacking with sustainability, and thus, Lilo Desserts was born.

Fruit is a valuable resource in New Zealand, but 10-15% of it goes to waste every year. Lilo Desserts wanted to change that by using surplus fruit to create a range of dairy-free, plant-based cheesecakes that were not only delicious but also environmentally friendly.

The journey began with a simple idea – to create a better, plant-based cheesecake. The founding team worked tirelessly, testing out different recipes until they found the perfect one. With the help of top food technologists, the team transformed their vision into reality, creating a product that was not only delicious but also aligned with their values.

Fruit is a valuable resource in New Zealand, but 10-15% of it goes to waste every year. Lilo Desserts wanted to change that by using surplus fruit to create a range of dairy-free, plant-based cheesecakes that were not only delicious but also environmentally friendly.

The journey began with a simple idea – to create a better, plant-based cheesecake. The founding team worked tirelessly, testing out different recipes until they found the perfect one. With the help of top food technologists, the team transformed their vision into reality, creating a product that was not only delicious but also aligned with their values.

Each iteration of the product was a step forward in its development. The recipe was refined, and the brand character was developed to tell the story of delicious dairy-free cheesecakes that were different from anything else on the market. Drawing inspiration from a fusion of mid-80s Acid House music and 70s hippie culture, the brand created a memorable, fun-with-fruit vibe that stood out from the traditional optics of rolling pastures, lush orchards, and colonial farmhouses.

Brands are always a work in progress, changing with the product, founder’s ideals, and company vision. Lilo Desserts understands this, and that’s why the brand has matured significantly over the last year. The team is excited about the fact that the brand will likely be quite different in another twelve months. Consistency is key in a brand, and Lilo Desserts’ consistency in evolving and changing with the times is their interpretation of that requirement.

Each iteration of the product was a step forward in its development. The recipe was refined, and the brand character was developed to tell the story of delicious dairy-free cheesecakes that were different from anything else on the market. Drawing inspiration from a fusion of mid-80s Acid House music and 70s hippie culture, the brand created a memorable, fun-with-fruit vibe that stood out from the traditional optics of rolling pastures, lush orchards, and colonial farmhouses.

Brands are always a work in progress, changing with the product, founder’s ideals, and company vision. Lilo Desserts understands this, and that’s why the brand has matured significantly over the last year. The team is excited about the fact that the brand will likely be quite different in another twelve months. Consistency is key in a brand, and Lilo Desserts’ consistency in evolving and changing with the times is their interpretation of that requirement.

In summary, Lilo Desserts’ product development journey has been a testament to their commitment to sustainability and innovation. By combining healthy snacking with the use of surplus fruit, they have created a product that is both delicious and environmentally friendly, and their brand continues to evolve with their values and vision.

In summary, Lilo Desserts’ product development journey has been a testament to their commitment to sustainability and innovation. By combining healthy snacking with the use of surplus fruit, they have created a product that is both delicious and environmentally friendly, and their brand continues to evolve with their values and vision.

Collaborators:
Joshua Hart-Vrijkotte
Scope:
Brand Design →
Communication →
Digital →
Product Development →