LILO Product Design Process

LILO Product Design Process

Lilo’s Product Development Journey 

LILO exists at an intersection where healthy snacking meets a need to find solutions to New Zealand’s food waste problem. A challenger brand creating nutritious snacks using New Zealand waste fruit was used as a vehicle to promote the ideas around how food can be produced in future-forward Aotearoa.

Lilo’s Product Development Journey 

LILO exists at an intersection where healthy snacking meets a need to find solutions to New Zealand’s food waste problem. A challenger brand creating nutritious snacks using New Zealand waste fruit was used as a vehicle to promote the ideas around how food can be produced in future-forward Aotearoa.

Fruit is New Zealand’s “Golden Ticket”—our clean, green environment produces the most nutritionally dense produce in the world, and every year, 10-15% of that fruit goes to waste, either thrown away or left to rot on the ground. We saw this as an opportunity to bring fresh thinking to a product category and update conventional attitudes around food waste.

Fruit is New Zealand’s “Golden Ticket”—our clean, green environment produces the most nutritionally dense produce in the world, and every year, 10-15% of that fruit goes to waste, either thrown away or left to rot on the ground. We saw this as an opportunity to bring fresh thinking to a product category and update conventional attitudes around food waste.

Everyone loves cheesecake, and the LILO founding team saw an opportunity. Current market offerings were dull and full of dairy and sugar, so we got to work with benchtop recipes, testing ideas around how we could come up with a better, plant-based cheesecake. We then combined forces with some top food technologists, and the concept became a reality

Each iteration of the product saw a jump in resolution as the recipe was refined and brand character developed to tell the story of delicious dairy-free cheesecakes that differed from the rest. Inspiration was drawn from a fusion of mid 80’s Acid House music and 70’s hippy culture, creating a memorable, “fun-with-fruit” vibe that countered the traditional optics of rolling pastures, lush orchards, and colonial farmhouses.

Everyone loves cheesecake, and the LILO founding team saw an opportunity. Current market offerings were dull and full of dairy and sugar, so we got to work with benchtop recipes, testing ideas around how we could come up with a better, plant-based cheesecake. We then combined forces with some top food technologists, and the concept became a reality

Each iteration of the product saw a jump in resolution as the recipe was refined and brand character developed to tell the story of delicious dairy-free cheesecakes that differed from the rest. Inspiration was drawn from a fusion of mid 80’s Acid House music and 70’s hippy culture, creating a memorable, “fun-with-fruit” vibe that countered the traditional optics of rolling pastures, lush orchards, and colonial farmhouses.

Brands are usually presented as fully formed ideas, but the reality is they are always a work in progress—changing with the product, founder’s ideals and company vision. Being open to this, we can look back on how much the LILO brand has matured over the last year and are excited by the fact that it will likely be quite different in another twelve months. Consistency is key in a brand, and our consistency in evolving and changing with the times is our interpretation of that requirement.

Brands are usually presented as fully formed ideas, but the reality is they are always a work in progress—changing with the product, founder’s ideals and company vision. Being open to this, we can look back on how much the LILO brand has matured over the last year and are excited by the fact that it will likely be quite different in another twelve months. Consistency is key in a brand, and our consistency in evolving and changing with the times is our interpretation of that requirement.