Find your Focus

Find your Focus

The Saent Button

Human attention is under threat. Time spent at the computer can quickly become a place of wasted energy, as pop-ups, social media, and emails try to pull you away from getting shit done.

The Saent Button

Human attention is under threat. Time spent at the computer can quickly become a place of wasted energy, as pop-ups, social media, and emails try to pull you away from getting shit done.

Memory® teamed up with Tim Metz to develop Saent, “The Button which blocks Facebook”. The connected device and companion app work by blocking distracting software and rewarding your focus time through its companion desktop app.

We took the project from sketch to scale production, working through branding, industrial design, and mechanical and electrical engineering, culminating in manufacturing and shipping the Saent button.

Memory® teamed up with Tim Metz to develop Saent, “The Button which blocks Facebook”. The connected device and companion app work by blocking distracting software and rewarding your focus time through its companion desktop app.

We took the project from sketch to scale production, working through branding, industrial design, and mechanical and electrical engineering, culminating in manufacturing and shipping the Saent button.

The resulting product system brings the digital and physical product experience together in a seamless user experience—all designed with the intention of crafting a calm essential experience where subtle physical interactions can help shape positive behavioural change.

The resulting product system brings the digital and physical product experience together in a seamless user experience—all designed with the intention of crafting a calm essential experience where subtle physical interactions can help shape positive behavioural change.