— Find your Focus

— Find your Focus

The Saent Button

The Saent Button is a product developed by Memory® in partnership with Tim Metz, designed to address the issue of dwindling human attention in the digital age. With pop-ups, social media, and emails constantly vying for our focus, the Saent Button offers a solution by blocking distracting software and rewarding users for their focus time through a companion desktop app.

The Saent Button

The Saent Button is a product developed by Memory® in partnership with Tim Metz, designed to address the issue of dwindling human attention in the digital age. With pop-ups, social media, and emails constantly vying for our focus, the Saent Button offers a solution by blocking distracting software and rewarding users for their focus time through a companion desktop app.

Memory® oversaw the project from initial sketch to scale production, providing expertise in branding, industrial design, mechanical and electrical engineering, and ultimately manufacturing and shipping the Saent Button.

Memory® oversaw the project from initial sketch to scale production, providing expertise in branding, industrial design, mechanical and electrical engineering, and ultimately manufacturing and shipping the Saent Button.

Saent Button Commercialisation Saent Button Commercialisation

By bringing together the digital and physical aspects of the product, we created a seamless user experience that encourages positive behavioral change through subtle physical interactions. Our goal was to design a calm and essential experience that empowers users to take control of their attention and focus on what truly matters.

By bringing together the digital and physical aspects of the product, we created a seamless user experience that encourages positive behavioral change through subtle physical interactions. Our goal was to design a calm and essential experience that empowers users to take control of their attention and focus on what truly matters.

Scope:
Brand Design →
Engineering →
Industrial Design →