The Deep Learning Laptop

The Deep Learning Laptop

Lambda x RAZER Tensorbook

The world of computing has changed. Where it was once the domain of geeky white dudes, the future of deep learning science is now being created by a new generation of young, diverse and energetic designers and engineers.

Lambda x RAZER Tensorbook

The world of computing has changed. Where it was once the domain of geeky white dudes, the future of deep learning science is now being created by a new generation of young, diverse and energetic designers and engineers.

Lambda’s computers power the world’s top AI research labs, and when they partnered with Razer to build the world’s first Deep Learning Laptop—a key moment in the brand’s growth—we were entrusted with developing the consumer packaging and digital product assets.

Lambda’s computers power the world’s top AI research labs, and when they partnered with Razer to build the world’s first Deep Learning Laptop—a key moment in the brand’s growth—we were entrusted with developing the consumer packaging and digital product assets.

In uniting the physical and digital design assets, we chose to ignore the Apple-led, white box, crisp computer render tropes and instead introduce colour as an agent to disrupt a sometimes normalised visual aesthetic common in the category. Enter the big, bold and unapologetic “Lamda Ultra-Violet”.

Purple had previously been used as a signature colour, but we felt there was an opportunity to turn this up to 10 to create a defining hue for the brand. By adjusting the master brand purple to work within the violet space, the colour would ‘react’ with digital cameras, producing an intense almost lumnicsent on-screen effect. Across both packaging and brand assets the signature hue is supported by rich purple tones—and neutrals, black and silver.

In uniting the physical and digital design assets, we chose to ignore the Apple-led, white box, crisp computer render tropes and instead introduce colour as an agent to disrupt a sometimes normalised visual aesthetic common in the category. Enter the big, bold and unapologetic “Lamda Ultra-Violet”.

Purple had previously been used as a signature colour, but we felt there was an opportunity to turn this up to 10 to create a defining hue for the brand. By adjusting the master brand purple to work within the violet space, the colour would ‘react’ with digital cameras, producing an intense almost lumnicsent on-screen effect. Across both packaging and brand assets the signature hue is supported by rich purple tones—and neutrals, black and silver.

The resulting brand system brings master logo, sub-brands, packaging, and communication together using a distinctive design language, where the brand colours and technical details communicate a bold, future-forward aesthetic.

The resulting brand system brings master logo, sub-brands, packaging, and communication together using a distinctive design language, where the brand colours and technical details communicate a bold, future-forward aesthetic.