The Lifestyle Personal Computer

The Lifestyle Personal Computer

Lenovo A300 AIO Design

Partnering with Lenovo, the world’s largest PC company, Memory® ventured beyond the traditional home computer space. Our initial research led us to the idea that a cost-effective, low-power PC – built using laptop components—could be the answer, and thus the A300 AIO (All in One) was born.

Lenovo A300 AIO Design

Partnering with Lenovo, the world’s largest PC company, Memory® ventured beyond the traditional home computer space. Our initial research led us to the idea that a cost-effective, low-power PC – built using laptop components—could be the answer, and thus the A300 AIO (All in One) was born.

Inspired by the kitchen—the heart of the home—we knew the design would need to be sleek, but with a warm and inviting personality. Challenging many traditional PC best practices, the asymmetrical design of the ‘dancing’ stand challenges traditional PC proportions—bringing a sense of entertainment to the product.

Inspired by the kitchen—the heart of the home—we knew the design would need to be sleek, but with a warm and inviting personality. Challenging many traditional PC best practices, the asymmetrical design of the ‘dancing’ stand challenges traditional PC proportions—bringing a sense of entertainment to the product.

The initial A300 design kickstarted a family of PC products, where a distinctive silhouette is defined by separated main board and floating screen. A long-lasting architecture which remains the foundation of Lenovo’s AIO consumer desktop line.

The initial A300 design kickstarted a family of PC products, where a distinctive silhouette is defined by separated main board and floating screen. A long-lasting architecture which remains the foundation of Lenovo’s AIO consumer desktop line.