The Personal Computer

The Personal Computer

Lenovo A300 AIO Design

Partnering with Lenovo, Memory® expanded beyond the traditional home computer space by creating a cost-effective, low-power PC built with laptop components. Our research led us to the idea that this type of product could be the answer, and thus the A300 AIO (All in One) was born.

Lenovo A300 AIO Design

Partnering with Lenovo, Memory® expanded beyond the traditional home computer space by creating a cost-effective, low-power PC built with laptop components. Our research led us to the idea that this type of product could be the answer, and thus the A300 AIO (All in One) was born.

Inspired by the heart of the home, the kitchen, we designed the A300 with a sleek and warm personality, challenging traditional PC best practices. The ‘dancing’ stand with its asymmetrical design brings a sense of entertainment to the product, distinguishing it from other PC designs.

Inspired by the heart of the home, the kitchen, we designed the A300 with a sleek and warm personality, challenging traditional PC best practices. The ‘dancing’ stand with its asymmetrical design brings a sense of entertainment to the product, distinguishing it from other PC designs.

The A300’s success kickstarted a family of PC products, defined by a distinctive silhouette of a separated main board and floating screen. This long-lasting architecture remains the foundation of Lenovo’s AIO consumer desktop line.

The A300’s success kickstarted a family of PC products, defined by a distinctive silhouette of a separated main board and floating screen. This long-lasting architecture remains the foundation of Lenovo’s AIO consumer desktop line.