— The Deep Learning Laptop

— The Deep Learning Laptop

Lambda x RAZER Tensorbook

The world of computing has been transformed, where a new generation of young, diverse and energetic designers and engineers are creating the future of deep learning science, replacing the once exclusive domain of geeky white men.

Lambda x RAZER Tensorbook

The world of computing has been transformed, where a new generation of young, diverse and energetic designers and engineers are creating the future of deep learning science, replacing the once exclusive domain of geeky white men.

Lambda Labs, a leading provider of AI computing solutions, partnered with Razer to develop the world’s first Deep Learning Laptop, marking a pivotal moment in the brand’s evolution. We were entrusted with developing the consumer packaging and digital product assets to support this launch, which included Lambda master identity evolution, packaging design, art direction, illustration, and web design.

In uniting the physical and digital design assets, we broke away from the traditional white-box, crisp computer render aesthetic that is commonly associated with the category. Instead, we introduced colour as an agent to disrupt the norm and elevate the brand’s visual identity. Our big, bold, and unapologetic approach was to embrace Lambda’s signature colour – Ultra-Violet – and amplify its presence in the brand’s design system.

Lambda Labs, a leading provider of AI computing solutions, partnered with Razer to develop the world’s first Deep Learning Laptop, marking a pivotal moment in the brand’s evolution. We were entrusted with developing the consumer packaging and digital product assets to support this launch, which included Lambda master identity evolution, packaging design, art direction, illustration, and web design.

In uniting the physical and digital design assets, we broke away from the traditional white-box, crisp computer render aesthetic that is commonly associated with the category. Instead, we introduced colour as an agent to disrupt the norm and elevate the brand’s visual identity. Our big, bold, and unapologetic approach was to embrace Lambda’s signature colour – Ultra-Violet – and amplify its presence in the brand’s design system.

By adjusting the master brand purple to work within the violet space, the colour would ‘react’ with digital cameras, producing an intense almost luminescent on-screen effect. The resulting brand system brings together the master logo, sub-brands, packaging, and communication using a distinctive design language, where the brand colours and technical details communicate a bold, future-forward aesthetic.

Overall, our approach was to create a distinctive and memorable visual identity that embodies Lambda’s commitment to innovation and excellence in AI computing solutions.

By adjusting the master brand purple to work within the violet space, the colour would ‘react’ with digital cameras, producing an intense almost luminescent on-screen effect. The resulting brand system brings together the master logo, sub-brands, packaging, and communication using a distinctive design language, where the brand colours and technical details communicate a bold, future-forward aesthetic.

Overall, our approach was to create a distinctive and memorable visual identity that embodies Lambda’s commitment to innovation and excellence in AI computing solutions.

Collaborators:
HMX Media
Stephen Gould
Scope:
Brand Design →
Digital →