Our Food Feeds Our Culture

Our Food Feeds Our Culture

New Fish Packaging Design

Our packaging design for NewFish‘s Pāua Saucisson boldly departs from the traditional presentation of this culinary delicacy. With a focus on form and function, we aimed to reflect the premium character of the product while staying true to NewFish’s sustainability and whole fish utilization principles.

As a world-first artisanal charcuterie, the Pāua Saucisson is a unique ‘Taonga’ {a treasure} of the Pacific and Blackfoot Pāua. Our packaging design pays tribute to the ocean and Pāua by using a metaphorical horizon line that separates the Pāua blue/green color, reminiscent of the depths of the Pacific, from a cream tone that reflects the ‘Aotearoa’ {Long White Cloud} connecting the ocean and sky of New Zealand.

New Fish Packaging Design

Our packaging design for NewFish‘s Pāua Saucisson boldly departs from the traditional presentation of this culinary delicacy. With a focus on form and function, we aimed to reflect the premium character of the product while staying true to NewFish’s sustainability and whole fish utilization principles.

As a world-first artisanal charcuterie, the Pāua Saucisson is a unique ‘Taonga’ {a treasure} of the Pacific and Blackfoot Pāua. Our packaging design pays tribute to the ocean and Pāua by using a metaphorical horizon line that separates the Pāua blue/green color, reminiscent of the depths of the Pacific, from a cream tone that reflects the ‘Aotearoa’ {Long White Cloud} connecting the ocean and sky of New Zealand.

Our packaging uses fully recyclable materials and features debossing, foiling, and bespoke textures, creating a unique tactile opening experience. The debossed base has a subtle bumpy feel, reminiscent of a pitted Pāua shell, while the top features light iridescent debossing pattern abstracting the light from sea and sky, while celebrating the beautiful rainbow colors of the Pāua shell.

The Pāua Saucisson is vacuum-packed in an easy-peel recyclable pouch to maintain freshness and then placed in a telescopic box made of sustainably sourced SFI® and PEFC™ certified recyclable cardboard. The telescopic box is designed to change in height or size as the product is used over time. As the Saucisson is consumed, the box adapts and provides a rough indication that it’s ‘below the water line’ or under half, giving the consumer/chef a better idea of the product’s quantity. Each carton is sealed with a tamper-proof holographic label bearing the Yú {fish} character, indicating products of the finest quality, and marked with a traceable hand-numbered batch number and QR code.

Our packaging uses fully recyclable materials and features debossing, foiling, and bespoke textures, creating a unique tactile opening experience. The debossed base has a subtle bumpy feel, reminiscent of a pitted Pāua shell, while the top features light iridescent debossing pattern abstracting the light from sea and sky, while celebrating the beautiful rainbow colors of the Pāua shell.

The Pāua Saucisson is vacuum-packed in an easy-peel recyclable pouch to maintain freshness and then placed in a telescopic box made of sustainably sourced SFI® and PEFC™ certified recyclable cardboard. The telescopic box is designed to change in height or size as the product is used over time. As the Saucisson is consumed, the box adapts and provides a rough indication that it’s ‘below the water line’ or under half, giving the consumer/chef a better idea of the product’s quantity. Each carton is sealed with a tamper-proof holographic label bearing the Yú {fish} character, indicating products of the finest quality, and marked with a traceable hand-numbered batch number and QR code.

Overall, our design aims to create a premium tactile opening experience that captures the unique characteristics, textures, and iridescent beauty of New Zealand’s beloved Pāua. We believe that our use of sustainable materials and treatments successfully communicates the boutique, premium character of the product, while also aligning with NewFish’s mission to make ethical and premium New Zealand proteins more accessible.

Overall, our design aims to create a premium tactile opening experience that captures the unique characteristics, textures, and iridescent beauty of New Zealand’s beloved Pāua. We believe that our use of sustainable materials and treatments successfully communicates the boutique, premium character of the product, while also aligning with NewFish’s mission to make ethical and premium New Zealand proteins more accessible.