Our Food Feeds Our Culture

Our Food Feeds Our Culture

New Fish Packaging Design

NewFish connects award-winning chefs with food technologists to create a new path forward for seafood—helping to replenish our ocean, in the hope that an abundance of kaimoana can continue to exist and thrive for years to come. Memory’s task was to design a packaging system that reflected this ethos.

New Fish Packaging Design

NewFish connects award-winning chefs with food technologists to create a new path forward for seafood—helping to replenish our ocean, in the hope that an abundance of kaimoana can continue to exist and thrive for years to come. Memory’s task was to design a packaging system that reflected this ethos.

Memory® developed a new packaging design language, starting with the Paua Saucisson, 1kg & 60gram products. The core of the design is the defining horizon line—a deep pāua blue/green pulled from the depths of the pacific set against a striking white, with iridescent embossed details. The materials are fully recyclable and designed to reflect the brilliance and depth of the magnificent Blackfoot Pāua.

Memory® developed a new packaging design language, starting with the Paua Saucisson, 1kg & 60gram products. The core of the design is the defining horizon line—a deep pāua blue/green pulled from the depths of the pacific set against a striking white, with iridescent embossed details. The materials are fully recyclable and designed to reflect the brilliance and depth of the magnificent Blackfoot Pāua.

The resulting packaging design values mirror the product, where care given to quality materials ensures a premium experience. As the product line expands, the modularity of the design system will come to life.

The resulting packaging design values mirror the product, where care given to quality materials ensures a premium experience. As the product line expands, the modularity of the design system will come to life.