Oliver’s Oat Shakes

Oliver’s Oat Shakes

Oliver’s Oatshakes

When a young Oliver Parker was diagnosed with dairy intolerance it spelt the end of his milkshake enjoying days. His Mum Charlotte decided to develop an Oatshake so he wouldn’t miss out on this classic kiwi beverage.

Oliver’s Oatshakes

When a young Oliver Parker was diagnosed with dairy intolerance it spelt the end of his milkshake enjoying days. His Mum Charlotte decided to develop an Oatshake so he wouldn’t miss out on this classic kiwi beverage.

As part of the founding team, Memory® applied an interdisciplinary approach to develop a fun and engaging design system to be deployed across product, brand, package & digital. The objective? Create a fun and wholesome brand character that referenced the namesake’s fun-loving qualities, while retaining a broad appeal.

As part of the founding team, Memory® applied an interdisciplinary approach to develop a fun and engaging design system to be deployed across product, brand, package & digital. The objective? Create a fun and wholesome brand character that referenced the namesake’s fun-loving qualities, while retaining a broad appeal.

By bringing brand and product development together, the resulting product system delivers a fun and accessible appeal, targeting those looking for a healthy option.

If you would like to learn more about Oliver’s journey, take a look at our Process Page which captures some of the behind-the-scenes activity.



By bringing brand and product development together, the resulting product system delivers a fun and accessible appeal, targeting those looking for a healthy option.

If you would like to learn more about Oliver’s journey, take a look at our Process Page which captures some of the behind-the-scenes activity.