— Oliver’s Oat Shakes

— Oliver’s Oat Shakes

Oliver’s Oatshakes

Oliver Parker’s dairy intolerance put an end to his milkshake enjoying days. But his mom, Charlotte, came up with a solution and created an oat-based milkshake that not only satisfied Oliver’s cravings but also sparked the idea for a new product. Memory® joined the founding team and applied a collaborative, complementary skill set approach to develop a fun and engaging brand system for Oliver’s Oatshakes. The objective was to create a wholesome brand character that referenced Oliver’s fun-loving qualities while retaining a broad appeal.

Oliver’s Oatshakes

Oliver Parker’s dairy intolerance put an end to his milkshake enjoying days. But his mom, Charlotte, came up with a solution and created an oat-based milkshake that not only satisfied Oliver’s cravings but also sparked the idea for a new product. Memory® joined the founding team and applied a collaborative, complementary skill set approach to develop a fun and engaging brand system for Oliver’s Oatshakes. The objective was to create a wholesome brand character that referenced Oliver’s fun-loving qualities while retaining a broad appeal.

Oliver’s Brand Development Oliver’s Brand Development

Oliver’s Brand Development Oliver’s Brand Development

By working together, Memory® created a cohesive brand system that spanned product, brand, packaging, and digital channels. The resulting product system delivers a fun and accessible appeal that targets those looking for a healthy alternative. To learn more about Oliver’s journey, check out our Process Page, which captures some of the behind-the-scenes activities.

By working together, Memory® created a cohesive brand system that spanned product, brand, packaging, and digital channels. The resulting product system delivers a fun and accessible appeal that targets those looking for a healthy alternative. To learn more about Oliver’s journey, check out our Process Page, which captures some of the behind-the-scenes activities.

Oliver’s Oatshakes are a new product in the functional, plant-based milk category made with organic oats and natural flavors such as Toffee Caramel, Real Berry, and Chocolate. To introduce a new offering that appeals to the dairy-free curious and plant-based alike while retaining the playful nostalgia of the classic shake, Memory® created a packaging-led brand system. Each flavor is represented by expressive colors that communicate “wholesome” without relying on milk splashing in a glass in front of a farmscape backdrop.

The brand identity’s foundation tones are nostalgic blue and creamy oat milk, providing a visual cue to the product’s hero ingredient. Memory® used a collaborative approach, bringing together complimentary skill sets to create a cohesive palette that balances the freshness of a new offering with a wholesome, youthful appeal. The result is a look and feel that delights the discerning shake lover of all ages and dietary faiths.



Oliver’s Oatshakes are a new product in the functional, plant-based milk category made with organic oats and natural flavors such as Toffee Caramel, Real Berry, and Chocolate. To introduce a new offering that appeals to the dairy-free curious and plant-based alike while retaining the playful nostalgia of the classic shake, Memory® created a packaging-led brand system. Each flavor is represented by expressive colors that communicate “wholesome” without relying on milk splashing in a glass in front of a farmscape backdrop.

The brand identity’s foundation tones are nostalgic blue and creamy oat milk, providing a visual cue to the product’s hero ingredient. Memory® used a collaborative approach, bringing together complimentary skill sets to create a cohesive palette that balances the freshness of a new offering with a wholesome, youthful appeal. The result is a look and feel that delights the discerning shake lover of all ages and dietary faiths.



Collaborators:
Parkby Projects
Scope:
Brand Design →
Communication →
Digital →
Product Development →