Memory® — 北京 Beijing
Memory® — Auckland Auckland
42 Airedale Street, Auckland CBD,
Auckland 1010, New Zealand
Haier Healthcare Medical Systems
Haier Healthcare Medical Systems approached Memory® with the challenge of defining a product system brand language for their new consumer healthcare business, with a focus on creating packaging that could be scaled across a range of products.
From small blood pressure monitors to larger Hydrogen generators, we worked to deliver a cohesive and scalable brand language that was infused with the Haier DNA. We leveraged the master brand’s blue color and used a blueprint design language with texture and pattern to create a high-tech aesthetic that would resonate with consumers.
Haier Healthcare Medical Systems
Haier Healthcare Medical Systems approached Memory® with the challenge of defining a product system brand language for their new consumer healthcare business, with a focus on creating packaging that could be scaled across a range of products.
From small blood pressure monitors to larger Hydrogen generators, we worked to deliver a cohesive and scalable brand language that was infused with the Haier DNA. We leveraged the master brand’s blue color and used a blueprint design language with texture and pattern to create a high-tech aesthetic that would resonate with consumers.
As part of this project, Memory® also focused on refining the final product details to ensure a cohesive product experience from the product to the packaging.
As part of this project, Memory® also focused on refining the final product details to ensure a cohesive product experience from the product to the packaging.
Overall, our work with Haier Healthcare Medical Systems resulted in a distinctive and consistent brand language that effectively communicates the brand’s values and product benefits to consumers.
Overall, our work with Haier Healthcare Medical Systems resulted in a distinctive and consistent brand language that effectively communicates the brand’s values and product benefits to consumers.
