Medical Packaging System

Medical Packaging System

Haier Healthcare Medical Systems

When Haier launched their new consumer healthcare business, Memory® was tasked with defining the product system brand language—with packaging being the key element.

Haier Healthcare Medical Systems

When Haier launched their new consumer healthcare business, Memory® was tasked with defining the product system brand language—with packaging being the key element.

With a product portfolio ranging from small blood pressure monitors to larger products such as Hydrogen generators—the aim was to deliver a scalable brand language that could be deployed across the range, with a clear sense of Haier DNA. These first products set the brand tone for the future portfolio.

With a product portfolio ranging from small blood pressure monitors to larger products such as Hydrogen generators—the aim was to deliver a scalable brand language that could be deployed across the range, with a clear sense of Haier DNA. These first products set the brand tone for the future portfolio.

We leveraged the established master brand ‘blue’ pivoting into a high-tech aesthetic using a blueprint design language with supporting texture and pattern. Memory® was also tasked with finessing the final product details, ensuring a cohesive product experience from product to package.

We leveraged the established master brand ‘blue’ pivoting into a high-tech aesthetic using a blueprint design language with supporting texture and pattern. Memory® was also tasked with finessing the final product details, ensuring a cohesive product experience from product to package.