Playing in the Future

Playing in the Future

FUTUR_PLAYR (Utopian Toys)

A famous quote from Sir Winston Churchill goes, “We shape our buildings; thereafter they shape us.” Clearly, this applies to toys, which inform the play and development of young minds, and by proxy, the future.

FUTR_PLAYR is a collection of toys that forecast the future—and if our kids can play in that world now, they’ll know exactly how to create it. Flying cars or a rocket to Mars—these concepts become normalised experiences, and our children become empowered to create these futures.

FUTUR_PLAYR (Utopian Toys)

A famous quote from Sir Winston Churchill goes, “We shape our buildings; thereafter they shape us.” Clearly, this applies to toys, which inform the play and development of young minds, and by proxy, the future.

FUTR_PLAYR is a collection of toys that forecast the future—and if our kids can play in that world now, they’ll know exactly how to create it. Flying cars or a rocket to Mars—these concepts become normalised experiences, and our children become empowered to create these futures.

I clearly remember the toys of my childhood that shaped my perspective as an adult. Early on it was obvious which were the ‘good’ ones – owed to better materials or some magic design appeal. Characteristics that as a 3-year-old, should have been beyond my comprehension. Perhaps this sense of quality is inherent in kids, and we’ve been overlooking it. 

Our goal is to challenge toy archetypes and normalise forward-thinking technology through the act of play. So, less plastic tractors and more sustainable timber electric transporters. The products themselves are designed to be modular in nature, allowing the user to swap parts and reimagine each vehicle uniquely – fostering a creative, problem-solving attitude to match the many in-the-moment modes of play. FUTR_PLAYR toys are designed to last a lifetime and are constructed using innovative, sustainably sourced materials that won’t harm the planet at the end of their life cycle.

Our first range of FUTR_PLAYR toys explores the idea of utopian transport, with modular vehicles built on an EV skateboard-inspired platform. These three vehicles are existing archetypes reimagined; The Utilitarian 4X4, The Racer; and The Transporter.

The world is changing faster than ever before. Electric transportation, space travel, new types of food and farming methods – we are on an ever-increasing trajectory to change, reaching milestones we only dreamed of a few years ago.

Immersion is the best way to understand this new world and show that it can be a utopian destination full of realised potential. If our kids play in that future now, it’s destined to be a place where progression and preservation go hand in hand.

I clearly remember the toys of my childhood that shaped my perspective as an adult. Early on it was obvious which were the ‘good’ ones – owed to better materials or some magic design appeal. Characteristics that as a 3-year-old, should have been beyond my comprehension. Perhaps this sense of quality is inherent in kids, and we’ve been overlooking it. 

Our goal is to challenge toy archetypes and normalise forward-thinking technology through the act of play. So, less plastic tractors and more sustainable timber electric transporters. The products themselves are designed to be modular in nature, allowing the user to swap parts and reimagine each vehicle uniquely – fostering a creative, problem-solving attitude to match the many in-the-moment modes of play. FUTR_PLAYR toys are designed to last a lifetime and are constructed using innovative, sustainably sourced materials that won’t harm the planet at the end of their life cycle.

Our first range of FUTR_PLAYR toys explores the idea of utopian transport, with modular vehicles built on an EV skateboard-inspired platform. These three vehicles are existing archetypes reimagined; The Utilitarian 4X4, The Racer; and The Transporter.

The world is changing faster than ever before. Electric transportation, space travel, new types of food and farming methods – we are on an ever-increasing trajectory to change, reaching milestones we only dreamed of a few years ago.

Immersion is the best way to understand this new world and show that it can be a utopian destination full of realised potential. If our kids play in that future now, it’s destined to be a place where progression and preservation go hand in hand.