— Oliver’s Brand Development

— Oliver’s Brand Development

Oliver’s Product Development Journey

Oliver’s mother, Charlotte, had a simple yet ambitious vision for an organic Oatshake made in New Zealand. However, what started as a straightforward idea became a challenging scientific project with the support of Callaghan Innovation and Plant & Food Research.

Oliver’s Product Development Journey

Oliver’s mother, Charlotte, had a simple yet ambitious vision for an organic Oatshake made in New Zealand. However, what started as a straightforward idea became a challenging scientific project with the support of Callaghan Innovation and Plant & Food Research.

Developing a food product for commercial purposes is difficult, especially when dealing with organic ingredients. Even minor changes to the recipe and processes can significantly affect the final product’s flavor and profile. As a result, several pilot trials and tests were conducted under strict guidelines to limit sugar and other additives.

The Oatshake, traditionally associated with dairy, posed a unique challenge. The challenge was how to create a product that would appeal to those curious about dairy-free and plant-based options while retaining the playful nostalgia associated with the classic milkshake.

Developing a food product for commercial purposes is difficult, especially when dealing with organic ingredients. Even minor changes to the recipe and processes can significantly affect the final product’s flavor and profile. As a result, several pilot trials and tests were conducted under strict guidelines to limit sugar and other additives.

The Oatshake, traditionally associated with dairy, posed a unique challenge. The challenge was how to create a product that would appeal to those curious about dairy-free and plant-based options while retaining the playful nostalgia associated with the classic milkshake.

The team began with Oliver as the brand’s namesake character and created a complete design system that communicated a sense of freshness, playfulness, wholesomeness, and “goodness” without resorting to outdated milk-splashing or farm-scape tropes.

Oliver, hand-drawn in an upbeat pose, introduces himself, suggesting optimism and discovery. Supporting graphics utilize collage, layering, and found imagery to create a language of abundance and joy. This approach adds heart and humanity to all touchpoints, creating a less serious, less perfect, and less ‘Swiss School’ look and feel.

The team began with Oliver as the brand’s namesake character and created a complete design system that communicated a sense of freshness, playfulness, wholesomeness, and “goodness” without resorting to outdated milk-splashing or farm-scape tropes.

Oliver, hand-drawn in an upbeat pose, introduces himself, suggesting optimism and discovery. Supporting graphics utilize collage, layering, and found imagery to create a language of abundance and joy. This approach adds heart and humanity to all touchpoints, creating a less serious, less perfect, and less ‘Swiss School’ look and feel.

Each flavor’s characteristics were interpreted into hand-illustrated, textural wallpapers using traditional color cues. Unexpected and expressive secondary colors counterbalance these cues to create a unique attire for each flavor. The nostalgic blue and creamy oat milk provide a warm and modern neutral tone that anchors the palette and serves as a visual cue for the product’s hero ingredient.

The final result is a cohesive look and feel that balances the freshness of a new offering in a niche category with nostalgia and a wholesome appeal to delight the discerning shake lover of all ages.

Each flavor’s characteristics were interpreted into hand-illustrated, textural wallpapers using traditional color cues. Unexpected and expressive secondary colors counterbalance these cues to create a unique attire for each flavor. The nostalgic blue and creamy oat milk provide a warm and modern neutral tone that anchors the palette and serves as a visual cue for the product’s hero ingredient.

The final result is a cohesive look and feel that balances the freshness of a new offering in a niche category with nostalgia and a wholesome appeal to delight the discerning shake lover of all ages.

Collaborators:
Parkby Projects
Scope:
Brand Design →
Communication →
Digital →
Product Development →