Memory® — Auckland Auckland
42 Airedale Street, Auckland CBD,
Auckland 1010, New Zealand
Adrealm Brand & Digital Design
Adrealm is revolutionizing the digital advertising industry by developing an open advertising ecosystem through the use of blockchain technology. This innovative approach allows for scalable digital advertising transactions that sidestep traditional channels controlled by monopolistic platforms.
Memory® partnered with Adrealm to create a modular brand language that could be applied across their suite of products. The design system was developed with the goal of emphasizing the decentralised and transparent nature of the Adrealm product in a dynamic and engaging way.
Adrealm Brand & Digital Design
Adrealm is revolutionizing the digital advertising industry by developing an open advertising ecosystem through the use of blockchain technology. This innovative approach allows for scalable digital advertising transactions that sidestep traditional channels controlled by monopolistic platforms.
Memory® partnered with Adrealm to create a modular brand language that could be applied across their suite of products. The design system was developed with the goal of emphasizing the decentralised and transparent nature of the Adrealm product in a dynamic and engaging way.
To achieve this, Memory® created a 4×4 grid layout that gamified the brand and allowed for an infinite number of unique brand identities. This approach enabled the creation of both simple and calm logos, such as the “Platform” logo, as well as more dynamic sub-products.
In addition to designing the visual elements, Memory® also worked on developing the naming and brand structure for Adrealm. The end result was a cohesive and professional brand identity that accurately represented Adrealm’s innovative approach to the digital advertising industry.
To achieve this, Memory® created a 4×4 grid layout that gamified the brand and allowed for an infinite number of unique brand identities. This approach enabled the creation of both simple and calm logos, such as the “Platform” logo, as well as more dynamic sub-products.
In addition to designing the visual elements, Memory® also worked on developing the naming and brand structure for Adrealm. The end result was a cohesive and professional brand identity that accurately represented Adrealm’s innovative approach to the digital advertising industry.
Overall, Memory® and Adrealm’s collaborative effort resulted in a successful brand and digital design that effectively communicates Adrealm’s unique selling proposition and sets them apart from their competitors.
Overall, Memory® and Adrealm’s collaborative effort resulted in a successful brand and digital design that effectively communicates Adrealm’s unique selling proposition and sets them apart from their competitors.
