V1 Circuit Brand
V1 is an international racing circuit situated outside Beijing, China. The F2 grade circuit was designed by Tilke, to be the home of motorsports for Northern China.
We develop a brand system to capture the hearts of the racing community, while also enabling a platform effect, where brands can showcase through experiential race days and events.
The resulting logo mark has become a mark of pride for the Beijing racing community, the only place to race.