Turbobee Product System

Turbobee Product System
Scope
  • Brand Strategy
  • Industrial Design
  • Packaging
  • Communication

Turbobee is a Hong Kong based team, kickstarted by a local hardware manufacturer who wanted to utilise their technology and production resources to develop their own brand.

The request for a ‘Smart Plug’ lead Memory to create a new modular archetype. This building block concept enables the plug to be arranged in several formations.


We also developed the brand, including logo mark and VI systems to differentiate Turbobee from the other 'White box' IoT companies.