Tencent TGP-BOX

SCOPE
- Research
- Strategy
- Industrial design
- Production support
- Branding
The Tencent TGP-BOX (Tencent Game Platform) was designed to bring the worlds largest game catalogue into the living room.
The TGP-BOX is the result of a partnership between Haier, Intel and Tencent who teamed up to create a console which would compete with Microsoft and Sony in the living room console market.
Memory was briefed to deliver a masculine design which would stand out as a pure game machine among other living room PC solutions. The console was launched at Intels keynote event at CES 2016.
This TGP-BOX is a first in class, local steam-box solution designed to set the tone for the local console market.


