Babashuo Brand

Babashuo Brand
SCOPE
  • Research
  • Strategy
  • Brand build
  • Packaging
  • UI/X Guidelines

Babashuo deals with a touchy subject, poop!

Using Ai. to diagnose gut health, Memory needed to understand the technology and process behind this innovative health startup to find a unique way to deliver its message.

The user will order the product over the Babashuo online platform. The stool (feces) samples are then sent to the lab for analysis. Results containing suggestions on a diet are returned to the user via their online platform

The fun key visual becomes a functional tool to be used across instruction manuals & packaging to communicate features and functions within the product.