A Smiling Mind :)

A Smiling Mind :)

Dr. Bei Oral Health Care Smart-brush

Oral health is essential to general health at every stage of life, and Dr. Bei, China’s premier oral health care brand, wants everybody to smile. There was a need to mature the Dr. Bei product line with a future-forward Industrial design.

Dr. Bei Oral Health Care Smart-brush

Oral health is essential to general health at every stage of life, and Dr. Bei, China’s premier oral health care brand, wants everybody to smile. There was a need to mature the Dr. Bei product line with a future-forward Industrial design.

Memory® developed a design language to communicate an intelligent oral care experience. Our research began by interviewing users and healthcare professionals to better understand their specific needs. We then worked to refine the Dr. Bei visual product proposition and brand themes to include better integration of XIAOMI’s artificial intelligence.

Memory® developed a design language to communicate an intelligent oral care experience. Our research began by interviewing users and healthcare professionals to better understand their specific needs. We then worked to refine the Dr. Bei visual product proposition and brand themes to include better integration of XIAOMI’s artificial intelligence.

The resulting product is future-forward but friendly, with details that make you smile like the modular ‘jelly-bean’ inspired head and a smart button that prompts users towards better brushing habits.

The resulting product is future-forward but friendly, with details that make you smile like the modular ‘jelly-bean’ inspired head and a smart button that prompts users towards better brushing habits.