— CES 2023

— CES 2023

At CES 2023, Lenovo unveiled its revolutionary Project Chronos concept, a motion capture system that eliminates the need for a dedicated wearable device. With this technology, users no longer require special headsets, glasses or motion capture-activated controllers. To communicate the concept, Memory® was brought in to create a video that showcased the product’s capabilities.

At CES 2023, Lenovo unveiled its revolutionary Project Chronos concept, a motion capture system that eliminates the need for a dedicated wearable device. With this technology, users no longer require special headsets, glasses or motion capture-activated controllers. To communicate the concept, Memory® was brought in to create a video that showcased the product’s capabilities.

Image Credit: Consumer Technology Association 2023
Image Credit: Consumer Technology Association 2023

Using the latest Unreal Engine and motion capture technology, Memory® developed a workflow to demonstrate the unique use cases of the device. Employing a process typically used in video games, we created and built four character scenes and settings, allowing Lenovo to showcase four distinct use cases.

Using the latest Unreal Engine and motion capture technology, Memory® developed a workflow to demonstrate the unique use cases of the device. Employing a process typically used in video games, we created and built four character scenes and settings, allowing Lenovo to showcase four distinct use cases.

The end result is a video that effectively communicates the product’s unique selling proposition, quickly delivering a message to consumers that device-free motion capture is now a reality. With our approach, we enabled Lenovo to demonstrate the capabilities of Project Chronos in a clear and concise manner, helping them to stand out in a crowded market.

Chronos Preview — CES 2023

The end result is a video that effectively communicates the product’s unique selling proposition, quickly delivering a message to consumers that device-free motion capture is now a reality. With our approach, we enabled Lenovo to demonstrate the capabilities of Project Chronos in a clear and concise manner, helping them to stand out in a crowded market.

Chronos Preview — CES 2023

Collaborators:
Lenovo
Rapaxr
Scope:
Communication →
Production →